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barcode, like IRISPEN Executive 6. Some can scan A4 color pages in both black and white
and in color with high resolution, like DocuPen from Planon. The function setting is
based on different marketing strategy, as some models are better for taking and storing
information than benefiting reading.
2 Identified problems
2.1 Problem formulation
The changing reading habit
We can’t say fewer and fewer people read books, but we do notice there are changes in
people’s life. People spend more and more time in front of computers, doing work or
having fun. Reading requires concentration, therefore People choose to do something
else instead of reading books after work, like meeting friends, watching TV or playing
games. But we still see the possibility to get them back to reading, since most people
see the benefit from reading and feel like reading again when they have more time.
Newspaper, magazines and blogs on internet are main popular reading material for
most people nowadays. It makes people feel more casual and satisfied by reading
them .They are short and effective about facts and opinions, questions and answers,
and are easier to read without impressing you much as a book may do. The changing
reading habit of people is that people read more on other media than books, especially
computer screen. But the fact is people don’t really read on screen. They tend to scan
web pages, and look for keywords that catch their eyes. Because reading on computer
screen is tiring and each page has to compete with hundreds of millions of other pages
for the users’ attention, and again life is busy, people don’t have the time to read any
more than necessary
23
. We could understand it based on our own experience that this
is not what we call reading, but merely getting information. If people are getting used to
scanning texts and try to save some time, then how could they manage to enjoy a much
slower book reading process? If people are used to dig information and like to jump
around to be hyperlinked, how can reading books satisfy their impulse to click an item
in the reference list on the last page with their fingers?
The view about the future of reading
Then we talk about the future of reading. If books are almost the perfect design as it is,
why are we imagining reading differently? There are possibilities driven by techniques
to match our reading experience with modern lifestyle. The benefit of reading on Kindle
is that you almost can do everything related to reading with this single device. You buy
books from it, you read on it and you customize the pages on it (adjust fonts and
orientation), you add bookmarks and annotations on it, and you read newspaper and
magazines that you subscribe with it. Most of all, it carries a lot of books. It indicates
certain features of how future reading could look like, the interactive aspect and
capability beyond a paperback. There are some interesting ideas about how people
would like the future reading to be, discussed by the field research “Reading ahead”.
23
Jakob Nielsen, Alertbox column, “How Users Read on the Web”, October 1997, www.useit.com.
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